BORN TO INSPIRE
Muse is the brainchild of Nadim Khoury who was inspired by his background in agricultural engineering and his love for a good glass of wine. Its moniker, Muse, is inspired by his mother’s name, Calliope, one of the muses in Greek mythology.
The world-renowned winemaker Michel Rolland was brought on board at the inception of Muse as a consultant and expert. His knowledge and wisdom are what drove Nadim to establish the Muse vineyards in Ainata Al Arez – close to the Cedars of God, at an elevation of 1,800 meters.
With the highest vineyards by elevation planted in Lebanon, and the highest in the Mediterranean in terms of the grape varieties being used, every bottle of Muse is exquisitely and expertly crafted to suit the knowing palate. Every bottle reflects the power, opulence, and finesse of its flawless cultivation and skilled vinification.
Envisioned in the great tradition of their mythical namesakes, Muse wines are designed to manifest that elusive mist of inspiration. They evoke the allure of femininity that has served as the ultimate creative catalyst for artists and and poets across millennia. It is the only choice for those who know not what it means to tame, but set their imagination alight, with an ever-youthful impulse never to look back, and nothing to regret.
01Our Mission
Our company is committed to produce high quality wines and to enhance the appreciation of the distinctive and authentic tastes. We maintain the highest level of expertise and professionalism in order to market and sell them to clients. We are responsible for producing, storing and delivering these products in a manner that preserves their integrity.
02Our Vision
Our vision for the next years is to keep producing the best and most exciting wines from our region, grow our business, maximize our sales to reach 50% of local market and our presence online and in the market locally and internationally with the goal of continually increasing this percentage.
03Our Values
- Customer Relationships: combining accurate, timely, dependable and exceptional customer service with a friendly rapport and welcoming atmosphere.
- Integrity: Acting with strong ethics is a priority for everyone representing the organization as well as the company’s behavior as a whole.
- Continuous Improvement: We are dedicated to the continuous growth and development of our people and business.